stereotypes higher clients working design concept centers cartoon-like college student characters year's marketing materials characters random things talk bubbles year they've brought project develop actual personae story lines point students characters yeah dude entire life planned spread sheet bubbly happy positive-thinker chick sounds roommate year stereotypes making generalizations exaggerating characteristics bring humor clarity complex society world marketing professionals create branding rely stereotypes understand core audience traits desires motivations develop stereotypical characters mind we're creating websites stereotypes dangerous town people fiercely debating fighting illini mascot chief illiniwek decades chief mascot officially retired february students wearing chief sweatshirts drive cars guzzlers ahem brandishing chief stickers bush stickers personally passionate debate years running close friends sweet baby farmers market stroller racial stereotypes dehumanize sticker complete chief logo baby bright articulate preschooler calls auntie kristin african american thought dehumanizing makes blood boil identified anti-chief suddenly issue light jason committed direct conversation making girls understand world racial stereotypes community includes friends wide variety backgrounds frequent home dinner table kids learn sameness difference indirectly actively promote family conversations subject kids chief people country vehemently opposed idea black president converse things night face face brand stereotyping sort work kind head conversation thinking kind connect republicans slick oversized pickup trucks chief picture conversation friend ahbleza church she's student university girls favorite babysitters she's kind smart generous she's super talented soccer player fall she's giving lessons monday afternoons night invited stay ahbleza telling girls born chicago city jason asked born city people chicago tend sensitive city versus suburbs west suburbs large percentage undergraduates made joke spot kids west suburbs mile common joke town friends teach university ahbleza laugh smile asked upper-middle class privileged loves mall chain restaurants sorority girls sorority high school trailing lamely daughters understand true stereotypes harmful they're directed underprivileged minority suddenly stereotyping profiled lumping group felt pretty stupid thought quite unique capacity surprise thankfully person step lines draw learn ahbleza gentle reminder 