One of the things that immediately struck me as I read the post and the comments was just how ambiguous that ad really is. Sure, once you realize who’s sponsoring it, the meaning becomes clearer, but it still leaves a lot of room for debate. 

Margo touched on this a bit, in initially thinking the ad was asking “are you sure you’re okay without God?â€ and Ed interpreted the ad’s “goodâ€ as morality (good vs. bad). I read the “goodâ€ in the ad as “okay,â€ “fine,â€ even “happy.â€ I’m not sure if the Big Apple Coalition of Reason meant to be so ambiguous with its word choice, but it actually falls nicely into your idea of increasing awareness, dialogue and thought. The confusion inherent in the ad is a good jumping off point for some of the discussion points you raised. 

3 million New Yorkers are good people with/out God. Are you?

3 million New Yorkers are happy with/out God. Are you?