given this cultural setting salvation that needs sophisticated sales pitch salvation that won't really anything will make holy same pair nikes makes athletic which only changes your religious brand this only kind evangelism possible when separate salvation from life redeemed community because it's redeemed community that ordained enduring demonstration power against which nothing prevail matt consider centrality church scheme salvation articulated ephesians consequently longer foreigners aliens fellow citizens with god's people members god's household this walked alone with community believers will uphold encourage christian difficult challenging faith there's substance there demonstrated faithful church whose life together visible testimony truth claims about power gospel consumerist society baptism into such church about most subversive thing imaginable problem with implicitly salesy evangelism theology technique requires more than simple change method feel like used-car salesman talking about jesus solution perceived lack authenticity isn't smoother pitch it's renewal church potency personal evangelism always been simple earnest retelling what done lives people course this requires community back claims spiritual consumers therefore will approach church with same narcissism they bring other brands what expressing about myself brand jesus will christianity fulfill vision must therefore concerned about market segmentation infiltrating church resulted unacceptable outcomes utterly homogenous churches representing consumer-based clusters homogenous groupings within larger churches both divide along racial socioeconomic age- gender-based lines each which predicts consumer behavior this certainly pattern this world from christianity today jesus brand 