Jessica, thanks for making me nearly spit out my coffee, as usual! You are too funny (but I appreciate your serious side, too, which you have revealed a fair amount of in comments on my blog).

Chris, there's plenty of marketing in the world that does take on an evil glint, representing greed, creating a false sense of need, have sharply defining the haves and have-nots. But you're right—there can be a good purpose behind marketing, too. I've been doing this type of work for almost 15 years, and it feels much more like a sharing of information than manipulation. Thanks for the good perspective!

Trina, I really like your definition of work that matters: "doing what we do to the best of our abilities, with sincerity and genuine attention." One of the things Evelyn Busby (who I interviewed and wrote about) told me was that her father always said this: "You bring integrity to your job, your job doesn't give you integrity." Very wise and fitting for our conversation.

JR, thanks! I really love it when I can see people are working out various issues and ideas here on the blog. There's nothing more satisfying. And I'm very excited about your goals and plans, and all the work you're doing to achieve them. I have a feeling things are going to work out well for you. :)