illustration jason berg you've long suspected fooled here's truth idea social media tweeting twitter publish blog comment blogs participate tertiary networks facebook linkedin assure master plan strategy call trial error making plan person ended twitter friend told account tweet twitter supposed work person stands idea leverage optimize blog regularly second-guess blog headline enticing thought minutes tweet link blog people missed annoying facebook page conundrum things hemming hawing months create facebook page blog issue stranger email page blog thought started main issues publishing figure point pages felt funny people blog feels couple months page unfinished unpublished portland chicago york participate readings book part divorce readings people interested blog wanted connect twitter made personal decision friend people facebook real-life finally decided tendency over-think things page figure page live shared link comment understand pages page post links blog page real response slightly defensive simply blog heading experimenting learning figure works plenty advice sorts things shortage opinions rules decide feels readers taking concrete steps week benefits facebook page halfway normal beginning shape people fans blog friends mine facebook reach people genuinely interested what's happening reserve personal facebook profile status updates halfway normal page people posts people easy share blog enjoy writing they're things works taking concrete steps you're recognizing things social media task figuring spread word lovelist hashtag twitter co-opted rapper million followers overnight tight community people sharing love lives pages pages people heard sharing quite hashtag thelovelist suspect muddle conundrum 