The timing of this is too weird (makes me wonder about the collective consciousness). This morning, I was sitting at the light at First and University, and happened to see this exact same sign in this store's window. It definitely made me look because of the sheer unexpectedness of it. Vacuums and eternal fires? I too wondered what makes a store that sells vacuums put up a sign like that. And why there? Juxtaposed next to the types of vacuums it sells?  

Yesterday, I was going on my daily lunchtime walk around the quad and saw two guys wearing sandwich boards with "you will burn in hell if you don't believe in Jesus"-type comments on them. I wondered what motivated them to stand there in the freezing cold with these boards that I don't think Jesus would be okay with. I don't think he'd have liked the "...or else...." subtext.