problem blogs great content readers headline chuck westbrook's blog secretly thought hundreds bloggers individually thinking great content readers admit thoughts let's real lots bloggers thinking offered blogs consideration comments section chuck's post continued reading chuck's idea quickly forgot excited bunch regular people join forces positive change here's chuck's simple powerful concept great blogs heard overwhelming gather nice bloggers helping good content rise merrier group project good lesser-known blog chosen group read blog weeks weeks group moves blog read scores bloggers focused blog author nice things happen weeks blog hidden includes discussions traffic constructive criticism encouragement connecting bloggers group author joins group move chuck's project made chris anderson's long tail theory essentially anderson's theory economic people obscure dvds books economic impact purchases rival true blockbusters hits words we're longer limited small number dvds stores shelves countless amazing options line live york indy low-budget obscure options constitute long tail chuck claiming blogs lack great content blog roll micro-tailored interests niches preferable level warmth nerdiness problem find great obscure niche magically rise google search results blogger musician filmmaker problem reverse hunt elusive audience anderson calls facilitate matches-made-in-heaven filters chuck's project grassroots filter social media sites spout devoted helping people easily filter thousands possibilities find what's love cultural development musician signed label music heard writer books published words ideas widely read long tail full exciting stuff anderson long tail good filters noise noise here's chuck couple hundred people who've signed readers project who's devoted good filter high-quality undiscovered content exist 