This seems to be a very present question as of late regarding social media, connections and the final statement of it all. Chris Brogan's comment above highlights some of the outplay: dammed if you do and dammed if you don't. While we are building our brand and creating meaningful relationships and connections (notice I did separate those and I meant to) — no one want to appear as an elite nor spammy by just following/adding as a friend for the sake of numbers. It is not a numbers game and I think it really should not be for those who are wanting to foster better communications, grow as a person and in their business and who approach social media as a launching pad. So much can be accomplished; so much can be learned, but we need to make sure we are allowing those connections to happen. Everyone will choose the social media outlet that works best for them, be it Twitter, Facebook, LinkedIn or any of the hundreds now available. Remember, if it is just numbers you want and boast about, there will not be the draw to you from people who want meaningful connections. When someone adds me as a friend and I read their Twitter bio, read their tweets, check out their web site and only see them boasting about numbers, spamming with DM links as soon as you add them and how I can make millions with their advice, they are not followed for sure. Nothing meaningful there for me at all.

I applaud Chris because I think he has handled the attention in social media very well. He comes across as a person you can really have a chat with. Although a very busy man fur sure, he makes you feel like he has the time to have a deep, entertaining and thought provoking discussion. A good lesson to learn and an example for all of us.